The maiden edition of television reality show dubbed: “Di Asa” was launched on Friday, July 7, 2017 by private media group, Atinka Media Village.
“Di Asa,” which is aimed at engaging plus sized market women in a dance competition, will also educate the market women on how to live a healthy life as a Plus Sized woman.
The 13-week competition will award a saloon car, a Kia mini truck (Abossey Okai Macho) and a tricycle (Aboboyaa) to the first, second and third winners respectively.
Delivering a speech on behalf of the Chief Executive Officer (CEO) of Tobinco Group of Companies, Elder Samuel Amo Tobin, the Deputy Chief Executive Officer (CEO) of Atinka Media Village, Elder Mathew Kojo Nkansah, disclosed that “Di Asa” will give the contestants a sense of belonging and reduce inferiority complex among Plus Sized women.
He noted that “Di Asa” will also go a long way to check the weight of market women who, due to their busy schedules, do not visit the hospital frequently.
Elder Nkansah asked Ghanaians to expect more of such programmes from Atinka Media Village.
The “Di Asa” audition train kicks off on the 11th of July, 2017 in Tamale and its expected to tour all major cities in the country.
The event saw performances from highlife legend, Nana Kwame Ampadu, Paa Kwesi of Dobble fame and Fancy Gaddam.
In a speech, the Deputy Greater Accra Regional Minister, Elizabeth Sackey, said the benefits of exercising cannot be overemphasised.
“Indeed the best thing one can do to increase his or her chances of a long life is to remain healthy, and the best surest way to do this is through exercising such as dancing.”
According to her, remaining fit reduces one’s risk of suffering from diseases such as stroke, high blood pressure and many other diseases.
“As a matter of fact, the best thing about being active and fit is that it guarantees an individual of a better quality of life,” she said.